LEAVE AN IMPRESSION
Basil Hayden introduced a more subtle side of bourbon with a refined, light and approachable taste that sought to welcome new drinkers into whiskey. So their new brand campaign had to run counter to traditional whiskey content.
With it’s unique bottle and flavor profile, pulling out a bottle of Basil Hayden will always Leave an Impression. So on social we created a breadth of static and video content that tapped into high style without being pretentious. Each piece gave off a vibe that was elevated but still attainable. A modern lifestyle that championed both confidence and playfulness.
