AR Firing Ranges
How do you get fans excited about playing a game before they can play a game? You let them play with the guns and gadgets from the game.
Ghost Recon Future Solider brought futuristic and advanced weaponry to a beloved franchise. So to give fans a taste of the updates to come we wanted to plant Target Practice Silhouettes in gaming magazines that when paired with a phone turned into virtual firing ranges. From incendiary rounds to sub machine guns to rocket launchers, you could test out some of the new weapons and ammo from the upcoming release.
And since nothing builds excitement like a little pre-launch trash talk with friends, sharing your score on social is a must. Participation would also unlock access to gameplay footage and exclusive DLC upgrades.
Who said you need a couch to play video games? OOH ads and bus stops are the perfect place for commuters to get their gaming fix.
RM Banners
Once you know how to use the weapons, it’s time to learn when to use them. These RM banners test fans' sense of intuition by giving them a scenario from the game and allowing them to choose which futuristic technology to use in handling the situation. Make a choice and watch the scene play out through actual in game footage.
