THE PAUL RUDD CALLBACK
On December 2, 1991 2 noteworthy things happened. Nintendo launched it’s first ever second generation console, the Super Nintendo, and Paul Rudd stared in his first ever commercial, for Super Nintendo. This moment became legendary in gaming history. So 30 years later to launch Nintendo’s second ever second generation console, the Switch 2, we had to put Paul Rudd in his second ever Nintendo commercial. (This time he got a speaking role.)
Fastest Selling Nintendo Hardware Ever
Fastest Selling Console in History
Biggest Launch Week in US History
13 Million organic views in first 24 hours
THE OG SPOT
We re-released the OG spot at the same time and quickly followed up with a stitch featuring a special 1 to 1 cut. Fan’s of course made their own and flooded social platforms with the campaign.
