Do you like bugs? Of course you don’t! They are creepy, gross and invasive. And if you run into enough of them they can break you. They can drive you crazy!
With this campaign we owned the fact that we all have a little psycho in us (especially when it comes to bugs) and we advised consumers to use AMDRO products to channel that crazy and kill them all! Because no mercy leads to no bugs.
Triggers can be powerful so we tapped into one by putting bugs on computer screens. Through page takeovers on relevant sites we were able to incite the craziness that real bugs bring and then crush it with our products.