AR ROCKSCAPE POSTERS
Moe’s wanted to redesign their indoor signage to celebrate the two things they loved most. Music and Fresh Ingredients. They also wanted an engaging experience for customers.
Each poster recreated a historic moment in music history with deliciously painstaking detail using actual Moe’s ingredients. We then turned it up to 11 by bringing these moments to life as a mobile AR experiences. Onion birds flew, tortilla buses drove and avocado sitars played glorious melodies with every touch. In the end, what was once a static piece of art now enabled diners to play with their food in a entirely new way.
