Mario Party has long been a staple in Nintendo households and is known as the friendly game that doesn’t always stay friendly. So for the latest edition of Mario Party we leaned into the fan bases conversation around playful trash talking and friendship testing competition with a mix of TV, digital and social content.
as the fastest selling title in Mario Party history
We also discovered that parents who have been Mario Partying since the 90s were often highly competitive when it came to playing with their kids. So we created additional content just for them.