TAKING A STAND
AGAINST MIND CRIME
We were asked to bring together Verizon and the year’s biggest blockbuster, Inception. Working directly with the movie’s producers and Warner Bros. we crafted a story that seamlessly integrated Verizon into this mind bending world without alienating fans. In fact most of them thanked us.
We tapped into the fan culture of the film by becoming a part of the story. Mentions of a blog discussing the science of Dream Sharing began popping up on popular fan sites. The author shared his research periodically, but as leaked documents confirming the existence of mind crime began to surface he feared for his life. His call for help against those responsible for this frightening technology was answered by Verizon and their Mind Crime Prevention App.
PROTECT YOUR THOUGHTS
Verizon's online portal for everything Inception was filled with dream simulations, exclusive movie content and the Mind Crime Prevention App which allowed you to turn your phone into your very own totem.
RESULTS
With executions in every medium including Online, TV, Print, and Mobile, Verizon's sponsorship with Inception was one it's most successful to date. Garnering both fan acclaim and industry awards.
9.5+ Minutes Average Time on Site
53,000+ Site Bookmarks
10,000+ App Downloads
150,000+ QR Code Scans
