PEOPLE ARE GOOD FOR YOU
In a disconnected world, we need to stir people to want to feel the power of being around other people.
And no other drink can do that like Jim Beam. Made to be shared, it’s a remarkable bourbon for the many, not the select few. At its best when we spend time with others.
With a new look and a new message, we helped launch and maintain Jim Beam’s global platform through multiple TV, Digital and Social campaigns.
GOING GLOBAL
To extend the campaign even further we created a video and static asset library with 100s of pieces of content for use across all of Jim Beam’s major global markets including Germany, Japan, India and more.
ADDING SOME FLAVOR
With the new brand campaign came a line extension for Jim Beam Flavors. We created a digital and social campaign that brought fans of the brand to the Sweet Side.
