Goldfish wanted to remind grown ups that they weren’t just a snack for kids. So when popular NYC fashion designer Kate Barton’s latest goldfish themed accessory bag went viral it was the perfect opportunity for Goldfish to make their runway debut.

In the spirit of playfulness we partnered with Kate to design a variety of Goldfish branded shirts and accessories to be featured in her show at New York Fashion Week. The famous crackers were also spotted on the runway filling designer hand bags, backstage in the hands of models and on the front row being snacked on by fashion influencers.

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