Chick-fil-a wanted to get the word out about their new Smokehouse BBQ Sandwich in a social first way. So instead of trying to fight the world’s mind-numbing desire to always be scrolling, we used it to our advantage. We created a seemingly endless summer BBQ table that rewarded scrolling through a fun and engaging experience filled with hidden games, prizes, crafts and other surprises.
Engagement was crazy with many fans spending over an hour at the table scrolling, playing and helping to destroy all previous brand engagement benchmarks.
Wanna check out all 1,300+ photos, but don't have all day? Here is the table in it's entirety. Sped up or course.