CALLING ALL COW FANS
Chick-fil-A has been celebrating Cow Appreciation day for years and turn out had started to decline. So how do you celebrate Cow Appreciation Day in a new way? You go to California and literally appreciate some cows.
In the weeks leading up to Cow Appreciation Day, Chick-fil-A fans were asked to share their love with the cows through comments across FB, IG and Twitter. And the appreciation was abundant.
REAL TIME REACTIONS
Then on the big day, we flew to a pasture in California and read the comments from the fans directly to the real live Chick-fil-A cows, posting their “reactions” throughout the day. They obviously loved it.
RESULTS
Videos received 3.8 Million views and brand engagement on Cow Appreciation Day grew over 108% from the year prior.
