Chick-fil-A has been celebrating Cow Appreciation day for years and turn out had started to decline. So how do you celebrate Cow Appreciation Day in a new way? You go to California and literally appreciate some cows.
In the weeks leading up to Cow Appreciation Day, Chick-fil-A fans were asked to share their love with the cows through comments across FB, IG and Twitter. And the appreciation was abundant.
Then on the big day, we flew to a pasture in California and read the comments from the fans directly to the real live Chick-fil-A cows, posting their “reactions” throughout the day. They obviously loved it.
Videos received 3.8 Million views and brand engagement on Cow Appreciation Day grew over 108% from the year prior.