Our team of creatives and content creators not only established Chick-fil-A's presence across every social platform, but also helped them tap into their rabid fan base to build strong communities of brand advocates.
100s of pieces of content and numerous culturally relevant social campaigns later, Chick-fil-A’s fan count had grown by millions and they were eventually named the “#1 Favorite American Brand” across FB, IG and Twitter (beating out Netflix and Amazon).
IG / TW / FB
Nothing sells lemonade faster than a lemonade stand right? So to raise awareness of Chick-fil-A’s newest treat we opened our own pop-up lemonade stand live on Facebook. The price for a delicious glass? A simple comment. Fans told us their favorite things about spring and in exchange we gave them a refreshing beverage. And whatever their favorite things were, we added them to the live stream in real time. Birds? Check. Bubbles? Check. Bunnies? Of course!
The pop-up stand was such a success we took it on the social road with spontaneous appearances on Twitter and Instagram that “sold out” in minutes And as things started to heat up we used geo-targeted ads to give away free drinks to fans in the hottest U.S. city each day.
FB Live video had over 65K organic views during it's 20 minute airing.
Outperformed all previous live videos with 56x more views, 10x more peak viewers, 5x more positive reactions.
Every pop-up stand sold out within minutes.
And personal win, hardly any comments about Spicy Chicken Biscuit or Coleslaw :)
Valentine's Day was made for grand gestures. So we let our fans use Chick-fil-A’s Instagram stories to express their feelings. By tagging their valentine on one of our 100 custom cards they could say "I love you" in front of over a million fans. That sounds pretty grand right?
Over 2.5 million organic impressions
20,000+ fans clicked through all 100 frames of our Instagram love story
99 couples lived happily ever after (we hope)
Chick-fil-A wanted to be more transparent about their menu and that led us to build an experience that allowed fans to learn about those delicious looking meals they saw in their Instagram feeds. Tags on every photo we posted led to custom Instagram handles for each product that included nutritional info, pairing recommendations, fun facts and more.
See it in action below.