CAMPBELL’S
CRYPTO CANS

Campbell’s was updating their iconic label for the first time in 50 years and we needed to celebrate the new design in a way that appealed to a modern audience while also highlighting the brand as a catalyst for positive change.

Enter Campbell’s Crypto Cans, a limited run of NFTs featuring the new label design that require a portion of all future sales go to our partner, Feeding America. So with just one can of soup we were able to create an endless source of meals for those in need.

Owning the 'modern' art conversation, means speaking 'drop culture'. So Campbell’s tapped entertainment commerce platform NTWRK and popular street-style artist, Sophia Chang, to create the series of limited edition NFTs. A first for all 3 parties.

Sophia’s passion for art and personal connection to the brand was seen through social content that helped Crypto Cans sell out in a matter of hours.

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