The point of Revlon’s Colorstay makeup is to prevent the need for touchups throughout the day. So we devised a way to keep women interacting with the brand even though they didn’t have to. Game cards the size of various colorstay products were attached to print ads prompting readers to place them in their Colorstay compacts. So even when they didn’t need to use the product, they could turn touchups into an excuse to have a litte secret fun.
Blind Date (copy under card)
“So what is it about a man that gets your kettle burning? Maybe it’s his rugged good looks, or the way he gets lost in your eyes. Whatever it is, Take this card with you in your compact and see if you have found Romeo or just Roy. “
