ORBIT MIST - World Wide Wet

For the launch of the world's wettest gum, we created a banner and social media campaign that would literally flood the interenet. It included interactive water banners, numerous page takeovers, interacting roadblocks and more.

Page Takeovers (click image to view)

Not only did we flood popular pop culture sites with themed takeovers, but we also gave users the ability to flood any site on the web and send to a friend.

AIM Integration

We gave AIM users the ability to flood their friends desktops through the AIM window itself. The flooding action was triggered when certain water related key words were mentioned in the conversation.