Award Show Promotion/Vote Collection

Cartoon Network was launching a new show about a group of online gamers who discover a portal between the game world and the real world. So we created anintegrated digital campaign that included social media components, standard andRM banners, mobile, iAds, gaming, and a YouTube takeover.

 

CN Homepage Takeover

 
 

 

Getting Votes

Since all winners for the Hall of Game Awards are chosen by the fans, we didn't just want them to tune in, we wanted them to vote. So we attacked from all angles giving them the power to vote on a desktop site, mobile site, iAds, RM banners, Facebook tab, and an Xbox BDE. In the end we shattered our goals receiving a record amount of votes.

 
 
 

A RECORD 13 MILLION+ VOTES