Integrated Movie Launch Sponsorship
McDonald’s wanted to build an All-Family Event around the premiere of Shrek Forever After to promote sales of Chicken McNuggets.
A Tale of Two Sites
Upon a arrival at the site Rumplestiltskin scatters Shrek's chicken nuggets across the internet, transforming everything for the worse. The only way to return Shrek's world (and our site) back to normal was to find all the missing nuggets.
Some chicken nuggets could be found by playing games on the site, while others were hidden in Shrek branded YouTube videos and banners. The more chicken nuggets you found, the more things returned to normal, and the more handsome rewards came your way.