Award Show Promotion/Vote Collection

Cartoon Network's annual sports award show was moving into it's second year and with Shaquille O'Neal as the host they wanted it to be bigger than ever. Translation = More fan votes. So we created a cross media campaign that got the word out and allowed fans to vote from pretty much anywhere. And they did. A lot.

 

CN Homepage Takeover

 
 

 

Getting Votes

Since all winners for the Hall of Game Awards are chosen by the fans, we didn't just want them to tune in, we wanted them to vote. So we attacked from all angles giving them the power to vote through a desktop site, mobile site, iAds, RM banners, Facebook tab, and an Xbox BDE. In the end we shattered our goals receiving a record number of votes.

 
 
 

A RECORD 13 MILLION+ VOTES