Moe’s wanted to redesign their indoor signage to celebrate the two things they loved most. Music and Fresh Ingredients. They also wanted an engaging experience for customers.
Each poster recreated a historic moment in music history with deliciously painstaking detail using actual Moe’s ingredients. We then turned it up to 11 by bringing these moments to life as a mobile AR experiences. Onion birds flew, tortilla buses drove and avocado sitars played glorious melodies with every touch. In the end, what was once a static piece of art now enabled diners to play with their food in a entirely new way.