Most people think broth is broth. Broth is broth? Au contraire. There is in fact a superior broth. A broth that everyone from chefs to cooking enthusiasts to parents making meals for the kids have been enjoying for generations. A broth with a rich, full-bodied flavor.
So we helped Swanson differentiate themselves from their thinly flavored competitors by helping them lean into their decades of category leadership and showcasing the surprised and delighted reactions you always get around the table. Because it’s not just any broth. It’s Swanson.
When it comes to proving your superiority you can’t just say it, you have to show it. So we got to cooking. Working with influencers across the country to show people countless ways to elevate their cooking skills with Swanson.
We also partnered with the leading culinary voices at Bon Appétit to turn traditional mains and side dishes into a collection of “Not Just Any Recipes”.